UK, December 2011 – DataLink UK Ltd (t/a Holbi), an eCommerce solutions provider, in cooperation with its marketing partner Bullseyemedia launches a new module Adwords4less.
The tool is developed to help customers advertise their products more effectively through Google Adwords by linking a webstore database and using categories and products information for automatic creating of campaigns into Google Adwords. Besides that, Adwords4less allows eCommerce customers to use new Google Adwords features more effectively, among which are Dynamic Search Ads and Product Listings in combination with Google Base.
The main features of the module are downloading the categories and products data from external sources (CSV or DB) as well as creating campaigns based on ads and keywords templates according to uploaded DB with further upload into Google Adwords. The new Adwords4less allows customers to keep their advertising campaigns in Google Adwords in line with the current database of the most popular ++shopping cart solutions such as osCommerce, Magento and Zen Cart among a number of other platforms.
The primary goal of Adwords4less is to create any number of ads in Google Adwords in an easier and faster way, and have these ads updated automatically as product prices and stock levels change. The management of the module is quite simple: administrator adjusts all the necessary settings through admin interface; customer changes settings and creates their own templates or uses suggested ones.
The tool helps create well-structured and accurately targeted marketing campaigns based on categories and products, and as a result click-through rates get improved. The module also accepts product feeds and can be integrated with a number of existing shopping cart solutions. Last but not least, Adwords4less makes the campaigns more efficient in terms of ROI – less clicks with more conversions.
Holbi (trading name of DataLink UK, Ltd) provides eCommerce design, development and consultancy services to online retailers and manufacturers, and specialises in providing eCommerce integration with accounting software and creating support and maintenance contracts.
Bullseyemedia is a marketing agency utilising the most effective and modern SEO and PPC strategies for maximal websites optimisation in terms of traffic. Along with that Bullseyemedia provides Social Media services, developing strategies individually for each customer. The company practices Social Media integration with customers’ SEO efforts by creating relevant profiles and linking their Social Media pages to their actual websites.